Brooklyn Grooming® Co.

"How you present yourself to the world matters". This is the founding principle of Brooklyn Grooming®, Brooklyn's first and finest men's grooming line. Created by Mckenzie Santiago and Alfredo Ortiz, Brooklyn Grooming® aims to bring the habits of the classic man to modern times. The line features organic, all-natural products in packaging such as amber tinctures and metal tins as way to awaken nostalgic feelings of a simpler time, a time when men took the time to take care of themselves. With items ranging from hair treatments to skin care, men can find something to add to their daily routine. Made in Brooklyn, New York, our products contain only natural ingredients like rosemary, avocado oil, jojoba oil, and vegetable butters. When these ingredients are combined, they create an energizing experience for our clients.
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Every batch of every product is dosed, measured and prepared by hand right here in our beautiful studio in Brooklyn, New York. Nothing is mass-produced in some factory on a conveyor belt. We feel this is one way staying close to our clients’ needs. The passion, the precision and the love we pour into every balm, wax and serum is passed—quite literally—from our hands to yours.

Every batch of every product is dosed, measured and prepared by hand right here in our beautiful studio in Brooklyn, New York. Nothing is mass-produced in some factory on a conveyor belt. We feel this is one way staying close to our clients’ needs. The passion, the precision and the love we pour into every balm, wax and serum is passed—quite literally—from our hands to yours.

Feautiring the artworks of Elly Devery her art is a love song to manly style wrought of iconic Americana featuring tattoo-worthy imagery and reaching a ghostly evocative high kitsch. Elle Devery is an artist we think you ought to know.

Feautiring the artworks of Elly Devery her art is a love song to manly style wrought of iconic Americana featuring tattoo-worthy imagery and reaching a ghostly evocative high kitsch. Elle Devery is an artist we think you ought to know.

Some of our beautiful amber bottles lined up and ready to be filled

Some of our beautiful amber bottles lined up and ready to be filled

The body heals with play, the mind heals with laughter and the spirit heals with joy!

The body heals with play, the mind heals with laughter and the spirit heals with joy!

Our new sample card  

Our new sample card  

Brooklyn Grooming Fort Greene is a unisex blend of invigorating herbs and spices meant to regenerate, soothe and inspire. It is scented with juniper and rosemary, two incredibly uplifting herbs, and is balanced by lavender and bergamot to help create a beautifully balanced botanical blend of spiced, floral greens.

Brooklyn Grooming Fort Greene is a unisex blend of invigorating herbs and spices meant to regenerate, soothe and inspire. It is scented with juniper and rosemary, two incredibly uplifting herbs, and is balanced by lavender and bergamot to help create a beautifully balanced botanical blend of spiced, floral greens.

Brooklyn Grooming Red Hook collection smells like Bay Rum with hints of Cardomom and Citrus. Together these spicy essences create a complex aroma suggestive of cinnamon’s swashbuckling older brother.

Brooklyn Grooming Red Hook collection smells like Bay Rum with hints of Cardomom and Citrus. Together these spicy essences create a complex aroma suggestive of cinnamon’s swashbuckling older brother.

Brooklyn Grooming Products

Brooklyn Grooming Products

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